Mighty Real has over 15 years of relationships with leading national and regional LGBT print publications, websites, blogs and online influencers.
Ground to digital activations, physical collateral for distribution, premiere events and pop up appearances. Whether organizing promotional tours for developing artists breaking ground with new fans, or for superstar artists who want to ensure that they show their loyalty and maintain their relationship with club culture, we have a national network of nightclubs, events, promoters and party people partners we works with to activate our campaigns.
Why just wait for Gay Pride season to interact with the LGBT audience? There are 364 other days of the year to work with once the Pride float passes you by... Gay Pride...parades and festivities are a great way to hit the masses, but be we are always in the mix with the many other events and occasions that happen year-round to connect with the LGBT community.
We have some of the best kids around who know how to “lock down on blocks” with your tools and branding to amplify momentum and reach on your campaigns. Whether it’s hitting a number of markets or a specific gayborhood with layers of impressions or strategically targeting specific times for heavily-trafficked events (i.e. tour traffic for similar artists or brands)
Our relationships within the music industry go beyond
the LGBT culture, and we have assisted in getting spins,
play and tests by mainstream influencers throughout
our history.
We know how to work within your full-scale marketing
timeline activation and strategies. We service and amplify
your music and brand within the LGBT space with influencers,
DJ and playlist promotion , Digital, offline, event and club
activations on a national scale. We also understand when
trends and music are breaking geographically from
streaming or Shazaming in a specific market and can geo
target and pivot our campaign to your needs.
Fundamentally, we understand how to maneuver between your marketing, publicity AND promotion departments.
Mighty Real Agency works with a wide range of LGBT non profits and political organizations and can connect your artist/brand to a curated selection of the most influential LGBT non-profit organizations in the sphere.
Many of our clients have tapped into our A&R capabilities
over the past 15 years and we have many A&R credits that
span from original productions to remix work , song and
artist placement.
We understand the LGBT community beyond market
projections and figures. We take an authentic, qualitative and customized approach to each of our campaigns and ensure our clients reach their audiences in the most compelling way possible.
The combined buying power of the US lesbian,
gay, bisexual, transgender, and Intersex (LGBTI)
adult population is estimated at $917B*.
*courtesy of Witeck.com 2016 report
Spending on the LGBT sector
has grown year on year for
the past 10 years
*courtesy of Witeck.com 2016 report
